Photo Scanner: Lalaloopsy Land

Lalaloopsy Land

Lalaloopsy is an American line of rag dolls from MGA Entertainment. They were originally released in 2010 as Bitty Buttons but the brand name was changed to Lalaloopsy shortly after launch. They were popular in the 2010 holiday season. A variety of large and small Lalaloopsy characters have been released. On July 16, 2010, MGA Entertainment announced the launch of a line of doll toys, Bitty Buttons, featuring eight 13-inch (33 cm) original rag dolls. Bitty Buttons had the tag line "Sew magical - Sew cute". Each doll character was created with a fictional theme, reflecting the day she is born, the fabric she is sewn from, and her pet. Isaac Larian, CEO of MGA Entertainment, said, "Bitty Buttons was designed to teach kids that everybody is unique in their own special way.