Wednesday 7 November 2012

Girls Games

Girls Games

Girls' games and toys are a large yet difficult market for the children's toy industry. Creating games and toys that can be mass-marketed to girls is challenging for today's toy companies. Nancy Zwiers, an industry consultant and former head of worldwide marketing for Mattel's Barbie doll line, has pointed out the male-centred bias that makes development of girls' toys difficult: In Western countries in recent years, girls' games and toys have shifted towards a dominant use of the colour pink. Adults shopping for girls' toys can easily spot the girls' toy section in a store because of the rows of aisles almost entirely stacked with bright pink products. There has been a backlash against the predominant use of pink in girls' toys. One British parent launched a campaign called Pinkstinks against retailers marketing educational toys to girls in pink. The almost exclusive use of pink for girls' toys has raised concern that it is polarizing gender identity from an early age, to the detriment of girls, by over-emphasizing beauty and passivity over fun and creativity. The 2006 McDonald's All-American Girls Game was an All-star basketball game played on Wednesday, March 29, 2006 at the Cox Arena in San Diego, California, home of the San Diego State Aztecs. The game's rosters featured the best and most highly-recruited high school girls graduating in 2006. The game was the 5th annual version of the McDonald's All-American Game first played in 2002. 

Girls Games

Girls Games

Girls Games

Girls Games

Girls Games

Girls Games

Girls Games

Girls Games

Girls Games


No comments:

Post a Comment